About Us – What is Cash4Gold
CEO Jeff Aronson launched the original Cash4Gold site in early 2007 as a division of his thriving metal refinery Albar Precious Metals. At the time, the concept of a direct-to-consumer, mail-in refinery had never been tried, but Aronson was convinced that there was a need for such a service. Making this unique idea a reality required extensive development, planning and a multi-million dollar investment in infrastructure.
Cash4Gold was an instant success. The public seized upon the Cash4Gold value proposition of providing a quick, easy, and safe way to monetize old and broken jewelry. Successful entrepreneur Howard Mofshin joined the Cash4Gold executive team to help lead and grow the company as its president. The Cash4Gold concept proved so successful and demand was so high that in 2007 Cash4Gold was created as its own independent enterprise.
Since it was launched, Cash4Gold has provided its mail-in gold buying services to hundreds of thousands of consumers who have received millions of dollars for their unwanted jewelry. With a nationally recognized brand and as the trusted leader of buying precious metals direct from consumers, the company has spawned an entire industry (mail-in gold buying) based on its innovative business model. Cash4Gold is overwhelmingly popular among customers who have used the service. This popularity is due in large part to the ease and security of its process.
First, customers request online or via phone a pack that is sent to their home or business. Once it arrives, they package their gold, silver and platinum items in Cash4Gold’s secure, postage and insurance-paid (up to 500 pounds) envelope and drop it in the mail.
The pack is sent to Cash4Gold’s state-of-the-art, high-security processing facility. Upon receipt, the company’s trained professionals test all items to assess their value based solely upon the quality and quantity of each piece’s precious metal content, also known as melt value. Cash4Gold uses the latest techniques and advanced technologies to ensure that all jewelry evaluations are accurate.
Once the value of the broken or unwanted jewelry is established, the company promptly mails out a cheque to the customer which they can cash at their convenience. If for any reason a customer is not completely satisfied with Cash4Gold’s offer, or if they change their mind and decide not to sell their items, then Cash4Gold returns everything free of charge in keeping with its 14-day customer satisfaction promise.
Cash4Gold has completed over 900,000 worldwide transactions to date. The company has forged relationships with its customers founded on enduring qualities such as security, honesty, transparency, convenience and confidentiality. Above all, Cash4Gold is committed to providing the highest level of service to everyone who decides to utilize its services.
Just 20 years ago, consumers who wanted to sell unwanted or broken jewelry had very limited options – namely the local pawn shop or jeweler. With the rise of digital transactions and sites like Gumtree and eBay, consumers had more, albeit imperfect options, for selling their gold. Each of these options presents challenges in terms of security, convenience, privacy and customer service.
So compelling is Cash4Gold’s breakthrough business model that a number of copycat companies have entered the new category the company created. However, none of those companies is able to match the customer service, security and high standards that make Cash4Gold the industry leader. Cash4Gold has become so popular and well known that Cash4Gold is currently combating multiple counterfeit uses of its name and logo by impostor organizations. These Cash4Gold scams are a reflection of the brand’s growing recognition as a trusted leader in the consumer gold buying business.
Cash4Gold has gone to great lengths to ensure the integrity and security of its transactions. The company has instituted a full range of security measures to ensure that goods sent in are owned by the sender, including verifying contact information of customers, training staff to identify suspect merchandise and making available digital photos of goods to law enforcement. Cash4Gold is proud to work in close partnership with law enforcement agencies, and the company regularly receives commendations from police forces.
In June 2009, with the strong support of Cash4Gold, the Florida state legislature passed America’s first legislation enhancing the regulation of the mail-in gold buying industry that Cash4Gold pioneered. Cash4Gold worked closely with lawmakers to develop Part III of Chapter 538, which increases the transparency of transactions in the industry to law enforcement.
Cash4Gold’s innovative business model and unparalleled customer service have made it the premier buyer of precious metals direct from consumers. However, the company has always been upfront with its customers, pointing out that it may not always be the best option for every gold seller. Cash4Gold values items based on their precious metals content, or “melt value.”
Because the retail price of a piece of jewelry may be marked up anywhere from three to more than 20 times the actual melt value, other buyers including local jewelers or pawn shops, might pay more for a particular piece of jewelry. However, unlike those options, Cash4Gold provides a 14-day return policy. Because Cash4Gold wants every customer to be satisfied, it provides its customers with a number of gold-selling methods on its website, helping ensure that they are aware of their options.
Cash4Gold took a huge marketing leap in 2009, unveiling its brand on the ultimate national stage with an ad in the Super Bowl. By doing so, Cash4Gold became the first mail-in gold buyer, and the first direct response advertising company, to do so. The spot starred hip-hop star MC Hammer and the late Ed McMahon, who was a beloved entertainment legend. In the ad, Hammer and McMahon humorously one-up each other by mailing Cash4Gold a series of increasingly outrageous items. The ad, which received rave reviews and was widely regarded as one of the best Super Bowl commercials, immediately delivered a flood of customers eager to take advantage of Cash4Gold’s precious metal buying services.
Cash4Gold is currently in the midst of a worldwide expansion. The company already has in place the necessary infrastructure for continued growth and will set even higher industry standards for quality control, efficiency, security and customer satisfaction while providing expanded local employment opportunities and ensuring the company’s position as the industry’s pioneer and leader.